I Thought I Was Closing This Business…

I Thought I Was Closing This Business…

There was a moment—recently, quietly— where I looked around my tiny studio,
at the half-packed boxes, the handwritten labels, the vision board with corners curling at the edges… and I whispered to myself:

“Maybe it’s time to let go.”

I thought I was closing this business. Not because I stopped believing in Aura,
but because I started doubting myself. The pressure. The exhaustion.
The ache of doing it all alone—creating, packing, posting, holding the vision, being the brand, and the woman behind it.

It felt heavy. And for a moment, I wanted to set it down. But then… something happened.

I talked with my friend/finance Massiel & the next step was...own this project. Than i stood in the middle of my studio and instead of walking away…
I remembered.

  • I remembered why I started.
  • I remembered the women who DM me saying Aura made them feel seen, held, radiant again.
  • I remembered the rituals that changed my life.

And I remembered that this isn’t just a business.
It’s a Sisterhood.

Aura was never meant to be a product line. It was meant to be a portal
for every woman to return to herself. To her sensuality. To her softness. To her truth.

And that includes me. So no, I’m not closing this business. I’m reviving it—with more heart, more fire, and more intention than ever.

  • I’m packing every order myself.
  • I’m writing every caption, creating every ritual, pouring every oil with my own two hands.
  • This chapter is raw. Real. Personal.

And I wouldn’t want it any other way.

If you’ve ever been close to quitting—
If you’ve ever thought your vision was too heavy to hold—

Let this be your reminder:
Sometimes the breakdown is the beginning.
Sometimes the whisper to stop is actually a call to go deeper.

Aura is back. Not as a brand. But as a Sisterhood.
And this is just the beginning.

Join the Sisterhood & get your first ritual →